Banner Ad Design
Banner ads are one of the oldest and still one of the most effective web site advertising methods in use today. Get it right, and reap the rewards!
Is good banner design important?
It most certainly is. Remember, the quality of your ads reflect on the image of your business or web site. Your banner ads should:
- Be visually attractive to get the attention of web users.
- Convey the right message.
- Convince users to click on them to find out more.
- Meet image and file size requirements.
- Avoid any useability issues.
Your banner ads may be the first impression a web user has of your web site or business. Banners simply must create a good impression if you expect them to bring you genuine results.
Where are banner ads used?
- On web sites offering paid ad placement.
- You may join a banner exchange with other web sites for free.
- In pay per click systems such as Google Adwords.
- Affiliate programs typically offer a number of banner ads so affiliate members can choose a suitable banner to put on their web site in the hope of earning commissions.
What are typical banner ad sizes?
There are a number of typical banner ad sizes however the Interactive Advertising Bureau (IAB) has set down some standards and guidelines for banner ad sizes.
The IAB has recommended 4 banner sizes that make up what they call the 'Universal Ad Package' (UAP). The sizes are:
- 728 x 90 pixels (20K/30K) - known as 'leaderboard'.
- 468 x 60 pixels (20K/30K) - known simply as 'banner'.
- 300 x 250 pixels (20K/30K) - known as 'medium rectangle'.
- 160 x 600 pixels (20K/30K) - known as 'skyscraper'.
Other banner ad sizes you will also see in use are:
- 120 x 60 pixels - known as 'button'.
- 234 x 60 pixels - known as 'half banner'.
- 120 x 600 pixels - also know as 'skyscraper' or 'tower'
How do I order banner ads?
Simply contact Auspire now and let us know what you are planning.
If you are unsure of anything or perhaps you want advice on which banner ad sizes you should get, just ask!
