Advertising

Affiliate programs are relatively cheap to set-up, deliver more sales and conversions, naturally acquire back links and build brand awareness - if you do it right! Here I discuss what makes a good online affiliate program.

The Google Adwords system allows image banner ads as one of formats advertisers can choose when advertising on the Google Content Network. In this article we'll cover some of the basic requirements and restrictions of this ad format.

'Hits' are the most misunderstood metric when it comes to discussing website traffic. In this article I'll explain just what they are and why no online advertiser really wants to know how many you get!

One of the fastest ways to bring more visitors to your website is to buy advertising on other sites. But how do you know when you are getting a good deal. This article discussing the key statistics to look out for.