Auspire News

Earlier this week I turned on my latest E-commerce store: Paiboon Publishing Australia. This site is a retail online store that sells materials for people learning to speak Thai, Lao, Burmese, Vietnamese or Cambodian. Paiboon Publishi...

Today I have launched a new YouTube channel named 'auspirevideos'. The channel will feature some of the videos I believe are useful to anyone interested in pay per click advertising (PPC), search engine marketing (SEM), search engine optimisation (SE...

Yesterday I finally got around to taking the Google Adwords Professional exam again. It's a certification that must be renewed (by re-taking the latest exam) every 2 years. If you are thinking about taking the exam yourself for the first time ...

Yesterday I passed the Google Analytics Individual Qualification exam online at Google Testing. I scored 89% (yes I know, I should have gone through the tutorials first). I used about 50 minutes. Click here to verify I have passed the exam ...

I am pleased to announce that my new email marketing business Newsletter Advantage is now ready to start sending email campaigns for our clients. My partner in this business is Helen Lee. Helen is a highly experienced email marketing prof...

I realise it's a bit unusual for a web services company to have it's own website upgrade left half finished. Especially since websites shouldn't be developed on a live webserver. Reason: There have been a number of changes behind the scene...