PPC

For many pay per click users it's often hard to give up on keywords that once served them well however it's an extremely important that you be decisive when managing PPC campaigns. In this short article I put forward some reasons why you must put old loyalties aside.

In this article I discuss why so many PPC advertising users fail to maximise their return on investment simply because their ads link to poor landng pages. I also suggest a great tool for improving your landing page performance based on real visitor response.

The Google Adwords system allows image banner ads as one of formats advertisers can choose when advertising on the Google Content Network. In this article we'll cover some of the basic requirements and restrictions of this ad format.

When I take over the management of a pay per click account I amazed to see just how often the client is paying way too much per click. In this article I'll show you have to calculate the maximum amount you can afford to pay per click so you can avoid spending more than you are making.

Each pay per click ad you see displayed by Google Adwords is reviewed by one of their Adwords specialists. Sometimes however they make decisions that just don't make sense. In this article I'll show you an example that demonstrates one such frustration for Adwords marketers.