Featured client - Farang Thai Shop

Web site name: Farang Thai Shop

Address: www.farangthai.com.au/shop

Web site type: Small online shopping store.

Primary audience:
Australian residents (products shipped to Australian addresses only) interested in learning how to speak Thai.

Secondary audience:
Australian's travelling to Thailand for holidays and business.

Site goals:
To become Australia's premier Thai learners resource shop.

Design goals:
To provide a simple yet attractive online store for customers looking for Thai language resources. The design had to be professional while using plenty of white space so as not to crowd the products or distract shoppers. The checkout process needed to be straight forward to ensure the highest possible conversion rate.

This simple e-commerce store required:

• A free business PayPal account to accept payments in real time online.
• Shopping cart software.
• A design template for the shop's appearance.
• A SSL certificate to ensure security.